Following a strategic planning review undertaken in early 2023, the MSWA Board is pleased to launch the Strategic Plan for 2023–2026.
MSWA’s future direction remains firmly focused on four key pillars: Profile, People, Partnerships, and Performance. We look forward to building on existing initiatives and developing new projects and programs to deliver the objectives outlined in this plan.
Vision Statement
Our vision is to build strong, connected communities where every adult aged 18 years and over has the opportunity to develop lifelong swimming skills that enhance personal safety, health, and wellbeing. By creating inclusive, welcoming, and accessible adult swimming programs, we support individuals from all backgrounds to participate confidently in aquatic environments, strengthen social connection, and embed swimming as a shared community life skill for life.
Mission Statement
Our mission is to deliver inclusive, high-quality adult swimming programs that empower people aged 18 years and over to develop lifelong swimming skills. Through community partnerships, accessible pathways, and welcoming aquatic environments, we work to improve water safety, enhance health and wellbeing, and strengthen social connection, ensuring swimming remains a vital life skill for individuals and communities.
Principles and Values
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Lifelong Participation – Promote swimming as a life skill that supports safety, health, and wellbeing.
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Inclusion & Respect – Create welcoming, accessible programs that celebrate diversity and dignity for all adults.
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Community & Connection – Strengthen social engagement and partnerships through shared aquatic experiences.
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Safety & Confidence – Prioritise water safety and empower adults to participate confidently.
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Excellence & Growth – Deliver high-quality programs that encourage learning, personal growth, and continuous improvement.
